Lucidity work

Worcaps

Worcaps brings identity and website design together in a connected public-facing presence.

Published 16/01/2023

Logo & BrandingWebsite
Logo of "worcaps" with the tagline "working capital solutions" on a teal background.

Services

Logo & Branding, Website

Working focus

The direction starts with a visual signature and gives it a practical home online.

Summary

Worcaps brings identity and website design together in a connected public-facing presence.

Creative direction

The direction starts with a visual signature and gives it a practical home online. The mark, typography, hierarchy and interface are considered as parts of the same experience, so recognition can survive the move from first impression to deeper exploration.

The work

The work spans Worcaps logo; Worcaps website. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.

Services

  • Logo & Branding
  • Website

Explore the work

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