When the parts no longer reinforce one another
A capable offer can still lose momentum when people cannot quickly understand it, trust it, navigate it or maintain the system around it.
That often appears as fragmented activity, a website built around pages rather than decisions, reporting without a usable conclusion, or a digital environment that becomes harder to run with every new request.
The first job is to identify the real gap and decide what has leverage. Only then is it useful to decide what should be made.