A useful fit
Lucidity is most useful where one isolated asset will not resolve the underlying issue: when complex material needs clearer language and structure; when several contributors need one direction; or when strategy has to survive into design, build, launch and care.
The work relies on access to the people, source material and decisions that matter. It is designed for teams that want direct senior involvement and a practical path through the trade-offs.
A decorative brief can be delivered. A real operating problem gives the work something more useful to solve.