Work from the situation, not a template
The organisation, audience, evidence and constraints shape the route. Working sessions surface knowledge that documents and dashboards can miss.
Keep decisions visible
Options and trade-offs stay in plain language for the people responsible for them. Important choices are resolved before dependent work creates avoidable rework.
Leave a usable system
Strategy, identity, content, experience, technology and operations should reinforce one another. The result should remain understandable, maintainable and adaptable after delivery.