Lucidity work
Whirlpool
Whirlpool is a website project shaped around a clear, considered digital presence.
Services
Website
Working focus
The direction treats the site as a readable public face rather than a pile of pages.
Summary
Whirlpool is a website project shaped around a clear, considered digital presence.
Creative direction
The direction treats the site as a readable public face rather than a pile of pages. Visual hierarchy, pacing and navigation work together to make the experience feel composed from first glance through to the detail.
The work
The work spans Whirlpool Laundry website; Whirlpool Recipes website; Whirlpool Steamer Microwave website; Whirlpool The Face Of Whirlpool 2017 website. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.
Services
- Website
Selected work
Explore the work
Have a project to discuss?
Bring the context, constraints and decision to make. I’ll help identify the clearest useful next step.
Book a conversation