Richard George Davis

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Lucidity work

Totalsports Nike

Totalsports Nike is an experiment in presenting a Nike and Totalsports concept through a bright geometric title treatment.

Published 01/10/2019

PrototypesVideo
A dynamic, colorful graphic with abstract shapes in blue, yellow, and green on a light background. The text "TOTALSPORTS" and "PRESENTS" is prominently displayed in white uppercase letters, with a white Nike logo placed between the words. Additional small shapes and lines accent the design concept.

Services

Prototypes, Video

Working focus

The supplied still combines the TOTALSPORTS and Nike marks with blue, yellow and green shapes. It documents a visual concept, not a confirmed campaign outcome or production system.

What this explores

Totalsports Nike is an experiment in presenting a Nike and Totalsports concept through a bright geometric title treatment.

Build notes

The supplied still combines the TOTALSPORTS and Nike marks with blue, yellow and green shapes. It documents a visual concept, not a confirmed campaign outcome or production system.

Selected work

Totalsports Nike concept
A graphic with a colorful abstract design featuring a large yellow and teal swirl with purple and red accents. The text "TOTALSPORTS" in white is on the left side of the swirl, with the Nike logo beside it. The word "PRESENTS" is prominently displayed in white across the swirl.
A woman in athletic wear sprints forward, captured mid-stride against a vibrant background featuring abstract shapes in pink, blue, and yellow. The word "ENDURANCE" is boldly overlaid in white capital letters, emphasizing the theme of stamina and strength.
An athletic woman lunges energetically within a transparent triangle. She stands against a vibrant background with abstract shapes in blue, yellow, and white. The word "MODERN" is prominently displayed in white, blending seamlessly with the dynamic, colorful design.
A woman with short hair, wearing a black top, patterned leggings, and orange sneakers, is in a running pose against a vibrant background of purple, teal, and pink shapes. The letters "D E S I G N" are scattered across the image, partially obscured by white dots and various geometric patterns.
A woman dressed in a white sports bra holds a black Nike 4.5 lb medicine ball over her shoulder. The background consists of colorful abstract shapes and patterns in pink, blue, yellow, and gray tones, along with the word "PRACTICAL" prominently displayed in white text.
A colorful webpage advertises a white Nike sneaker. The background features vibrant geometric shapes in yellow, pink, red, and turquoise. "NIKE" is prominently displayed behind the sneaker. Navigation links like About Us, Shop, and Contact Us are at the top. Social media links are on the left.
An online shopping page showcasing a sports shoe. The featured shoe is red with a white Nike logo and sole, priced at $56.00. Below it, a green "Add to cart" button is visible. The bottom section of the page includes recommendations with images and prices of four different Nike shoes.
A vibrant graphic with a pink, teal, and yellow abstract background features the text "TOTALSPORTS" on the left and "PRESENTS" on the right. A small Nike logo is situated between the words. Various rounded shapes in blue, pink, and white decorate the design.
A woman in activewear holds a plank position on a gym floor, focused and determined. The colorful background is bright and abstract with geometric shapes. The word "HEALTH" is prominently displayed in bold white letters. Another person is visible in a similar pose beside her.
A woman in athletic wear is shown mid-jump against a colorful abstract background. The word "SPEED" appears in bold white letters to the left. The background features shapes in yellow, turquoise, and blue with red and pink accents, adding a dynamic and energetic feel to the image.
Four women wearing athletic outfits, primarily sports bras and leggings, stand confidently against a gray background. The word "ELEGANT" is written across the image. The background features an abstract, colorful design with yellow, blue, and white elements.
A woman with braided hair is boxing, wearing a sports bra and gloves, set against a vibrant background with teal and pink sections. The word "FAST" appears in bold white letters next to her. The design includes polka dots, abstract shapes, and dynamic lines, emphasizing motion and energy.
A promotional graphic depicting a modern sneaker with pink and purple accents on a vibrant, abstract background. Text below the shoe reads "SNEAKERS 2019, LADIES RUNNING SHOES." The price, displayed prominently, is "R 1800.00." Menu options at the top include "Add To," "Check Out," "Favorites," and "Collections.
A product page for "Auctor Sem" footwear priced at $95.00. The page features an image of gray slip-on shoes to the left with multiple views. To the right are product details, an "Add to Cart" button, and sharing options. Below are a description, reviews tab, and related products featuring other shoes.
A vibrant promotional graphic with abstract shapes, presented by Totalsports and Nike. The background features pink, yellow, blue, and cyan geometric shapes. The text reads "TOTALSPORTS Nike PRESENTS" in bold white font. Various small white lines and shapes add to the dynamic design in this 2019 concept proposal.

Interactive prototype

The prototype route is being restored. The attached image remains the available preview.

A dynamic, colorful graphic with abstract shapes in blue, yellow, and green on a light background. The text "TOTALSPORTS" and "PRESENTS" is prominently displayed in white uppercase letters, with a white Nike logo placed between the words. Additional small shapes and lines accent the design concept.

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