Lucidity work

Those Famous... logo

Those Famous...

Published 03/04/2017

Logo & Branding
A blurry, high-angle shot of a busy public area where numerous people are walking or standing. The image's motion effect captures the hustle and bustle of the crowd. In the center of the image, white text in a speech bubble reads, "THOSE FAMOUS ...". The ground is paved with large, dark tiles.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Those Famous... logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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