Richard George Davis

Essays, resources, art, poetry, stories, music, and practical docs.

Lucidity work

The Valley School

The Valley School brings identity, stationery, website, social elements and short-form motion together for a school’s ongoing public communication.

Published 21/01/2016

Logo & BrandingWebsiteVideo
A child leans over a desk, partially shown in the background. In the foreground, there is a shield-shaped emblem with a smiling sun and the text "THE VALLEY SCHOOL" on a red banner. Below the emblem, "THE VALLEY SCHOOL" and "Christian Based Private Education" are written on a blue background.

Services

Logo & Branding, Website, Video

Working focus

The direction gives the school a consistent visual language across the places parents and families encounter it: the core identity establishes recognition, while the website, printed material, social elements and animation keep that…

Summary

The Valley School brings identity, stationery, website, social elements and short-form motion together for a school’s ongoing public communication.

Creative direction

The direction gives the school a consistent visual language across the places parents and families encounter it: the core identity establishes recognition, while the website, printed material, social elements and animation keep that character in circulation.

The work

The work includes the school logo, stationery, website, social pack and short video animation. It also involved iterative website and content updates, form and document work, giving the digital presence a practical role alongside the visual system.

Services

  • Logo & Branding
  • Video
  • Website

Selected work

The Valley School video
A website homepage for Valley School features a banner image of smiling students. The text reads: "Pursuing Excellence through Education. We believe in each other. Making a difference in all that they do – our school motto 'We Will Shine' encompasses what we desire for our children." A crest with the school motto and a section titled "Your family school” is also present on the Valley School website
A colorful emblem with a smiling sun face at the center, surrounded by a blue shield with a red outline. Below the emblem is a red banner reading "The Valley School." Around the emblem, grayscale icons depict a book, building blocks labeled "ABC," a calendar, pencils, and a notepad.
The Valley School Collateral Mockup showing branded printed collateral with photographs, typography and structured editorial content.

Client testimonial

“Richard understood what The Valley School needed and delivered its logo, website and print materials as one coherent identity. He worked quickly, gave the project careful attention and produced creative work that felt right for the school.”
Testimonial profile image for Rosemarie Rogerson, The Valley SchoolRosemarie Rogerson, The Valley Pre Primary SchoolThe Valley SchoolEdited for clarity

Explore the work

View static site — The Valley School

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