Lucidity work

The Jolly Dog Spa

The Jolly Dog Spa brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Published 23/03/2020

Logo & BrandingWebsite
A vibrant purple background featuring "The Jolly Dog Spa" text in white, with an illustrated dog head, predominantly white with a brown spot around one eye, incorporated above the logo. A small green dot precedes the word "Spa," and a dog's fur is faintly visible in the background.

Services

Logo & Branding, Website

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

The Jolly Dog Spa brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered strategy, design and development for the logo and website, including copywriting; a website care plan including hosting; and animated elements.

Services

  • Logo & Branding
  • Website

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