Richard George Davis

Essays, resources, art, poetry, stories, music, and practical docs.

Lucidity work

The Focal Image

The Focal Image brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Published 23/04/2017

Logo & BrandingWebsite
A tripod stand is partially visible on the right side of a white and grey studio backdrop. On the left, bold black capital letters spell out "THE FOCAL IMAGE," with an image of a camera lens replacing the "O" in "FOCAL." The lens features purple and blue gradients.

Services

Logo & Branding, Website

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

The Focal Image brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered strategy, design and development for the logo and website, including copywriting; a website care plan including hosting.

Services

  • Logo & Branding
  • Website

Selected work

Website homepage for a photography business called "The Focal Image." The header features a contact number, email, and navigation links for "Home" and "Portfolio." At the center, a tripod leg frames the business name alongside a camera lens icon. The tagline reads "Photographic Productions & Retouching Services.
The Focal Image Website Mockup displayed as a responsive website mockup across angled screens, showing branded imagery, navigation and page content.

Client testimonial

“Richard helped develop the Focal Image brand and website, bringing clarity, creativity and technical experience to both. The result became a stronger representation of the brand’s values and a more useful way to present the business to clients and collaborators.”
Testimonial profile image for Vincent Helm, Vincent HelmVincent Helm, Focal ImageVincent HelmEdited for clarity

Explore the work

View static site — Focal Image

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