Lucidity work

The Art Of More

The Art Of More brings a broader design system to its public-facing work, extending beyond the core logo & branding video website into the practical materials around it.

Published 20/05/2020

Logo & BrandingWebsiteVideo
Website homepage for a financial services company, highlighting the benefits of commodity trading with the headline "high leverage and greater diversification".

Services

Logo & Branding, Website, Video

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

The Art Of More brings a broader design system to its public-facing work, extending beyond the core logo & branding video website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered strategy, design and development for the logo and website, including copywriting; a website care plan including hosting; logo animation and a logo-reveal video.

Services

  • Logo & Branding, Video
  • Website

Explore the work

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