Lucidity work

Tent And Tarp Reef

Tent And Tarp Reef brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Published 08/07/2020

Logo & BrandingWebsite
A dark-themed image featuring vibrant, colorful strokes creating the outline of a zebra on the left. At the center, the text reads "TENT TARP" with a stylized 'A' resembling a tent. Below, it says "WE HAVE YOU COVERED" in smaller text. The brand name appears subtly in script over the zebra reef.

Services

Logo & Branding, Website

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

Tent And Tarp Reef brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered strategy, design and development for the logo and website, including copywriting; a website care plan including hosting; print and digital collateral; and video production/editing.

Services

  • Logo & Branding
  • Website

Explore the work

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