Lucidity work
Sybrachem
A white-label brand and ecommerce project for Sybrachem, a sister company to Atlas Oil, taking the work from naming and identity through to an online store.

Services
Logo & Branding, Website, Video
Working focus
The direction builds a recognisable identity first, then carries that character through the ecommerce experience and a 3D particles logo animation.
Summary
A white-label brand and ecommerce project for Sybrachem, a sister company to Atlas Oil, taking the work from naming and identity through to an online store.
Creative direction
The direction builds a recognisable identity first, then carries that character through the ecommerce experience and a 3D particles logo animation. Brand, motion and storefront work as parts of the same system.
The work
The work covers naming, brand creation, a WooCommerce website, ecommerce training, ongoing care and a 3D particles logo build-and-break animation.
Services
- Video
- Logo & Branding
- Website
Selected work



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