Lucidity work

Sybrachem

A white-label brand and ecommerce project for Sybrachem, a sister company to Atlas Oil, taking the work from naming and identity through to an online store.

Published 07/10/2019

Logo & BrandingWebsiteVideo
The image shows the logo of SybraChem, a company specializing in cleaning technology. The logo features a spherical shape composed of hexagonal patterns, predominantly in orange hues with a small section in dark blue. Below the sphere, the company name "SybraChem" appears in bold, black text, with "CLEANING TECHNOLOGY" written beneath in smaller, gray letters.

Services

Logo & Branding, Website, Video

Working focus

The direction builds a recognisable identity first, then carries that character through the ecommerce experience and a 3D particles logo animation.

Summary

A white-label brand and ecommerce project for Sybrachem, a sister company to Atlas Oil, taking the work from naming and identity through to an online store.

Creative direction

The direction builds a recognisable identity first, then carries that character through the ecommerce experience and a 3D particles logo animation. Brand, motion and storefront work as parts of the same system.

The work

The work covers naming, brand creation, a WooCommerce website, ecommerce training, ongoing care and a 3D particles logo build-and-break animation.

Services

  • Video
  • Logo & Branding
  • Website

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