Lucidity work

SilverLight logo

SilverLight logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 14/07/2009

Logo & Branding
A neon sign with the text "silver light" glows white against a dimly lit, abstract background. The words are stylized with a sleek, modern font. An elegant, abstract swan design intertwines with the text, enhancing the sophisticated and artistic feel of the sign.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

SilverLight logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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