Lucidity work

Schools 24 Seven

Schools 24 Seven is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.

Published 29/10/2019

Logo & BrandingWebsite
Screenshot of an online school uniform shop's homepage. The banner shows neatly folded white shirts with text "Convenient shopping from anywhere" and a "Shop Now" button. Below, a section labeled "Uniforms" displays thumbnails of uniform items, including blazers, with navigation arrows for browsing.

Services

Logo & Branding, Website

Working focus

The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.

Summary

Schools 24 Seven is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.

Creative direction

The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.

The work

The work covered strategy, design and development for the logo and WooCommerce e-commerce website, including copywriting; a website care plan including hosting; print and digital collateral; and support.

Services

  • Logo & Branding
  • Website

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