Lucidity work

Sanlu

Sanlu brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Published 03/05/2019

Logo & BrandingWebsite
A young child in a classroom smiles while sitting at a desk. The image has a dark blue overlay with the logo and text of SANLU (South African National Lexicography Units) prominently displayed in the foreground. The logo is yellow with a stylized book and arrow design.

Services

Logo & Branding, Website

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

Sanlu brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered strategy, design and development for the logo and website, including copywriting; a website care plan including hosting; print and digital collateral; and a product bible for importing products to the site.

Services

  • Logo & Branding
  • Website

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