Lucidity work
Pure & Magic Aluminium logo
Pure & Magic Aluminium logo is an identity project built around a distinctive, adaptable visual language.

Services
Logo & Branding
Working focus
A recognisable identity gives the work a strong visual centre, with brand elements designed to hold their character across the project.
Summary
Pure & Magic Aluminium logo is an identity project built around a distinctive, adaptable visual language.
Creative direction
A recognisable identity gives the work a strong visual centre, with brand elements designed to hold their character across the project.
The work
The work centres identity design, shaping the individual elements into one consistent experience.
Services
- Logo & Branding
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