Lucidity work

Pure & Magic Aluminium logo

Pure & Magic Aluminium logo is an identity project built around a distinctive, adaptable visual language.

Published 13/10/2019

Logo & Branding
A large blue stylized letter "A" appears prominently in the center of the image. Below it, the text reads "PURE & MAGIC Aluminium" in uppercase and title case respectively. The background features a monochromatic cityscape with tall, modern skyscrapers.

Services

Logo & Branding

Working focus

A recognisable identity gives the work a strong visual centre, with brand elements designed to hold their character across the project.

Summary

Pure & Magic Aluminium logo is an identity project built around a distinctive, adaptable visual language.

Creative direction

A recognisable identity gives the work a strong visual centre, with brand elements designed to hold their character across the project.

The work

The work centres identity design, shaping the individual elements into one consistent experience.

Services

  • Logo & Branding

Have a project to discuss?

Bring the context, constraints and decision to make. I’ll help identify the clearest useful next step.

Book a conversation