Lucidity work

Practical Language Learning

Practical Language Learning brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Published 03/02/2018

Logo & BrandingWebsite
The image features the text "Practical Language Learning" in purple, along with a stylized icon of a brain and upward-pointing arrow, both in purple. The background is a blurred grayscale image displaying various types of printing press letter blocks.

Services

Logo & Branding, Website

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

Practical Language Learning brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered strategy, design and development for the logo and website, including copywriting; a website care plan including hosting.

Services

  • Logo & Branding
  • Website

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