Lucidity work

Norman Goodfellows

Norman Goodfellows is a motion-led project, using pace and sequence to give the visual work a stronger presence.

Published 22/11/2018

Video
A package of Johnnie Walker Black Label whiskey is displayed alongside a bottle and two glasses. Priced at R279 in a bright orange box, it makes for an attractive Black Friday deal. A warning at the bottom states "NOT FOR SALE TO PERSONS UNDER THE AGE OF 18." Available at Norman Goodfellows.

Services

Video

Working focus

The direction works with time as a design material.

Summary

Norman Goodfellows is a motion-led project, using pace and sequence to give the visual work a stronger presence.

Creative direction

The direction works with time as a design material. Rhythm, reveal and transition turn individual visual elements into a short, memorable piece of communication.

The work

The work spans Norman Goodfellows Black Friday Product video; Norman Goodfellows Black Friday Teaser. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.

Services

  • Video

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