Lucidity work

Nighthawk logo

Nighthawk logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 21/02/2009

Logo & Branding
Logo of Nighthawk featuring a stylized, abstract blue and white hawk at the center. The words "Nighthawk" are in large blue text at the top. Below, the words "Graphic Design, Marketing, Promotions" are displayed in smaller blue text. "Print & Web Media" is in gray at the bottom.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Nighthawk logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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