Lucidity work

Ngl Logistics

NGL Logistics brings together two website builds, two logo systems and supporting collateral across the NGL Africa and NGL Logistics identities.

Published 08/10/2020

Logo & BrandingWebsite
Commercial logistics company webpage featuring aerial view of an airplane, emphasizing delivery efficiency and supply chain services with customer-first values, aligned with the NGL program.

Services

Logo & Branding, Website

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary NGL Logistics brings together two website builds, two logo systems and supporting collateral across the NGL Africa and NGL Logistics identities. Creative direction The work balances a clear logistics-sector identity with the practical demands of separate digital destinations. The visual language carries across the NGL Africa website at nglafrica.co.za and the NGL Logistics website at ngllogistics.africa, while allowing each site to speak to its own service context. The work The work covered strategy, design and development for two logos and two websites, including copywriting and collateral such as email signatures, mousepads, truck and trailer artwork, and calendars. The source record identifies the NGL Africa and NGL Logistics websites as separate builds within the wider identity system. Services Website Logo & Branding

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