Lucidity work

Naledi Plumbing & Procurement logo

Naledi Plumbing & Procurement logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 27/05/2018

Logo & Branding
A logo features a stylized, intertwined "N" in a gradient of copper tones within a circle. To the right, the text "NALEDI" is in bold, followed by "Plumbing & Procurement" in smaller text beneath it. The background is dark with faint, silhouetted industrial elements.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Naledi Plumbing & Procurement logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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