Lucidity work

Music Publishers Association of South Africa (MPA SA)

Music Publishers Association of South Africa is a website project shaped around a clear, considered digital presence.

Published 19/02/2020

Logo & BrandingWebsite
A promotional graphic for an event called "empower her music industry expo," targeting women in the music industry, scheduled for thursday, 24th august, from 11 am to 4 pm.

Services

Logo & Branding, Website

Working focus

The direction treats the site as a readable public face rather than a pile of pages.

Summary

Music Publishers Association of South Africa (MPA SA) is a website project shaped around a clear, considered digital presence.

Creative direction

The direction treats the site as a readable public face rather than a pile of pages. Visual hierarchy, pacing and navigation work together to make the experience feel composed from first glance through to the detail.

The work

The work spans MPA SA Empower her Expo logo; MPA SA Unlocked logo; MPA SA Website 2020; MPA SA Website 2024; Music Publishers Association of South Africa Website. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.

Services

  • Website

Have a project to discuss?

Bring the context, constraints and decision to make. I’ll help identify the clearest useful next step.

Book a conversation