Lucidity work

MurattiMan website

MurattiMan website is a website project shaped around a clear, considered digital presence.

Published 21/01/2018

Website
The MurattiMan website of John Craig features a banner with the text "The Autumn/Winter Lookbook." Below are three sections with images and text: "Start the New Year in Style," "John Craig Summer 18 Event," and "The Classic White Shirt." The page includes menu options like "Shop" and "Blog.

Services

Website

Working focus

The direction treats the site as a readable public face rather than a pile of pages.

Summary

MurattiMan website is a website project shaped around a clear, considered digital presence.

Creative direction

The direction treats the site as a readable public face rather than a pile of pages. Visual hierarchy, pacing and navigation work together to make the experience feel composed from first glance through to the detail.

The work

The work brings the project into a digital environment, using hierarchy, navigation and visual rhythm to shape a cohesive online experience.

Services

  • Website

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