Lucidity work

Modern R'evolution logo

Modern R'evolution logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 16/08/2013

Logo & Branding
A sketch illustrates human evolution stages, starting from an ape-like figure on the left to a modern human. The progression merges into barcode lines, signifying modern consumerism. Beneath the sketch, the text reads "MODERN R'EVOLUTION" with "R" and "EVOLUTION" in different shades.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Modern R'evolution logo is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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