Lucidity work

Mera

Mera is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 03/12/2020

Logo & Branding
A professional setting where people are seated and listening attentively. The focus is on a logo with an abstract design beside the text "MERA HR TRAINING." The background is grayscale, while the logo and text are in a teal color, making them stand out.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Mera is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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