Lucidity work

Lefika Lifestyle Estate

Lefika Lifestyle Estate is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 25/03/2017

Logo & Branding
Logo for Lefika Lifestyle Estate. The central design features an arch silhouette in brown with stylized, diagonal lines extending upward. Surrounding the arch, the text reads "LIFESTYLE ESTATE" in an arc at the top and "LEFIKA" in bold black letters at the bottom. Background: faint vineyard image.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Lefika Lifestyle Estate is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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