Lucidity work
Laetoli
Laetoli connects identity and website design in a cohesive digital expression.
Services
Logo & Branding, Website
Working focus
A recognisable identity gives the work a strong visual centre, with brand elements designed to hold their character across the project.
Summary
Laetoli connects identity and website design in a cohesive digital expression.
Creative direction
A recognisable identity gives the work a strong visual centre, with brand elements designed to hold their character across the project. The digital direction favours clarity and visual rhythm, balancing hierarchy, imagery and navigation so the experience feels composed rather than merely assembled.
The work
The work centres identity design and website design, shaping the individual elements into one consistent experience.
Services
- Logo & Branding
- Website
Selected work
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