Lucidity work
La-z-Boy
La-z-Boy is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.
Services
Website
Working focus
The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.
Summary
La-z-Boy is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.
Creative direction
The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.
The work
The work covered strategy, design and development for an e-commerce catalogue website, including copywriting and a website care plan including hosting.
Services
- Website
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