Lucidity work

Isb Optimus

Isb Optimus brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Published 22/07/2019

Logo & BrandingWebsite
Three people at a table are collaborating over documents and a laptop. The words "isb optimus" are prominently displayed over the image. The logo features modern, colorful curved lines in purple, teal, and green, intersecting around the text. The background is in grayscale.

Services

Logo & Branding, Website

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

Isb Optimus brings a broader design system to its public-facing work, extending beyond the core logo & branding website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered Strategy, design and development for the logo and website, including copywriting and iconography.

Services

  • Logo & Branding
  • Website

Explore the work

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