Lucidity work
illy South Africa
illy South Africa is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.
Services
Website
Working focus
The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.
Summary
illy South Africa is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.
Creative direction
The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.
The work
The work covered Strategy and website design and development for a local distributor WooCommerce site; website care plan, ongoing support and training; maintaining a product bible with the client to import and manage website products; and custom integrations.
Services
- Website
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