Richard George Davis

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Lucidity work

Ideology

Ideology brings a broader design system to its public-facing work, extending beyond the core video logo & branding website into the practical materials around it.

Published 25/10/2016

Logo & BrandingWebsiteVideo
Red background image with the word "ideology" in large, dark blue text. The "o" in "ideology" is stylized to resemble a light bulb. Below the word "ideology" is the tagline "THE SCIENCE OF IDEAS" in smaller, uppercase dark blue text. Geometric lines and nodes are faintly visible behind the text.

Services

Logo & Branding, Website, Video

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

Ideology brings a broader design system to its public-facing work, extending beyond the core video logo & branding website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered Strategy, logo design, brand development and design, website, presentation template, logo-reveal video, company profile for digital and print, and collateral. As an agency, Ideology also received artwork support for events including Mercedes-Benz AMG, Mercedes-Benz Sandown Retail Festival and SABOA: wall graphics and cut-outs, posters, street-pole artwork, trailer artwork, race-track artwork for lane walls and the pit, signs, directional material, coaster designs and paper-cup designs.

Services

  • Video
  • Logo & Branding
  • Website

Selected work

ideology introduction video
A white background with pink and gray smoke surrounds the word "ideology" in large, stylized text. Above, it reads "Direct Communications Specialist." Below, the tagline says "Unique & Powerful Concepts!" At the bottom, a small red lightbulb icon hints at innovative SEO strategies for your website.
Ideology Collateral Mockup 2 showing branded printed collateral with photographs, typography and structured editorial content.
Ideology Website Mockup displayed as a responsive website mockup across angled screens, showing branded imagery, navigation and page content.
Abstract image featuring plumes of red and black ink swirling and billowing towards each other on a white background. The red ink is on the left side, while the black ink is on the right, creating a striking contrast. The inks seem to blend slightly toward the center.
Ideology Collateral Mockup 1 showing branded printed collateral with photographs, typography and structured editorial content.
Ideology Collateral Mockup 3 showing branded printed collateral with photographs, typography and structured editorial content.

Client testimonial

“Lucidity developed Ideology Agency’s visual identity, brand manual, presentation deck and website. They understood the needs of a marketing communications agency and carried that understanding through every part of the work. The project was delivered on time and on budget, with a result the team was proud to use.”
Testimonial profile image for Marc Cousins, Ideology AgencyMarc Cousins, Ideology AgencyIdeology AgencyEdited for clarity

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