Richard George Davis

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Lucidity work

I Am That Beauty Care

I Am That Beauty Care is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 06/11/2016

Logo & Branding
Stylized graphic of a woman's face with closed eyes, red lips, and short dark hair within a circular frame. The backdrop is a dark purple gradient. Below the image, text reads "I AM THAT BEAUTY CARE" in capital yellow letters. The overall tone is elegant and sophisticated.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

I Am That Beauty Care is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

Selected work

Stylized illustration of a woman's face with short hair in a circular frame. The background features abstract, flowing shapes in pink and purple hues on a dark backdrop. Below the image is the text, "I AM THAT BEAUTY CARE" in uppercase, light-colored letters.

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