Lucidity work

Home Corp

Home Corp is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.

Published 18/02/2020

Website
Home Corp Website Mockup displayed as a responsive website mockup across angled screens, showing branded imagery, navigation and page content.

Services

Website

Working focus

The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.

Summary

Home Corp is an e-commerce project that connects the storefront with the practical work of managing products, content and customer journeys.

Creative direction

The direction treats commerce as both an editorial and operational problem: product information needs to be easy to browse, while the underlying system needs to remain workable as the catalogue changes.

The work

The work covered Strategy and website design and development for a WooCommerce site, including three versions managed for multiple couriers across Africa, including South Africa; website care plan, ongoing support and training; maintaining a product bible with the client to import and manage website products; and custom integrations.

Services

  • Website

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