Lucidity work

Hilltribe Armouries

Hilltribe Armouries is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 05/05/2011

Logo & Branding
A logo featuring a black shield with a stylized silver "Z" and three triangular shapes protruding from the top. To the right of the shield, the text "Zilltribe" in a bold, gothic font and below it, "ARMOURIES" in capitals are displayed against a textured gray background.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Hilltribe Armouries is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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