Lucidity work

Fohla

Fohla is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 16/01/2021

Logo & Branding
A logo for "FOHLA Write Now Storyteller" featuring a stylized design of three leaf-shaped icons in blue and green tones, forming an abstract wing or flame shape. The text, "Fohla," is positioned below the icon on a dark background with subtle imagery of camera lenses and film equipment.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Fohla is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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