Lucidity work

Downtown Music Publishing Africa

Downtown Music Publishing Africa grew from a site-maintenance relationship into a broader rebrand and communication system for a music-publishing business.

Published 27/05/2025

Logo & BrandingWebsiteVideo
A collage with bold text and photos showing musicians, a modern studio, and two people in hats and sunglasses. Text includes: "Find your sound," "Real music for real stories," "From sync to royalties we make music work for you," and "Global reach.

Services

Logo & Branding, Website, Video

Working focus

The direction gives a complex publishing offer a clearer public rhythm: a website as the base, with identity touchpoints and motion work carrying the same voice into launches, workshops, catalogue and library communication, and events.

Summary

Downtown Music Publishing Africa grew from a site-maintenance relationship into a broader rebrand and communication system for a music-publishing business.

Creative direction

The direction gives a complex publishing offer a clearer public rhythm: a website as the base, with identity touchpoints and motion work carrying the same voice into launches, workshops, catalogue and library communication, and events.

The work

The work spans the Downtown Music Publishing Africa website, launch and logo films, Fame Week and event motion pieces, social material, and a UKZN Production Music & Licensing Workshop identity touchpoint. The pieces are designed to work as a living communications system rather than isolated campaign assets.

Services

  • Video
  • Website
  • Logo & Branding

ASE Student Music Publishing Workshop 2025

Deliverables

  • ASE Student Music Publishing Workshop 2025 — Logo & Branding.

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