Lucidity work
Downtown Music Publishing Africa
Downtown Music Publishing Africa grew from a site-maintenance relationship into a broader rebrand and communication system for a music-publishing business.

Services
Logo & Branding, Website, Video
Working focus
The direction gives a complex publishing offer a clearer public rhythm: a website as the base, with identity touchpoints and motion work carrying the same voice into launches, workshops, catalogue and library communication, and events.
Summary
Downtown Music Publishing Africa grew from a site-maintenance relationship into a broader rebrand and communication system for a music-publishing business.
Creative direction
The direction gives a complex publishing offer a clearer public rhythm: a website as the base, with identity touchpoints and motion work carrying the same voice into launches, workshops, catalogue and library communication, and events.
The work
The work spans the Downtown Music Publishing Africa website, launch and logo films, Fame Week and event motion pieces, social material, and a UKZN Production Music & Licensing Workshop identity touchpoint. The pieces are designed to work as a living communications system rather than isolated campaign assets.
Services
- Video
- Website
- Logo & Branding
ASE Student Music Publishing Workshop 2025
Deliverables
- ASE Student Music Publishing Workshop 2025 — Logo & Branding.
Selected work
















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