Lucidity work

Delta Blue

Delta Blue is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 15/04/2013

Logo & Branding
A logo with the letters "d" and "b" intertwined, forming a symmetrical design in glossy blue gradient. Below the logo, the text "DELTA BLUE" appears in black, uppercase letters. The background consists of a faded aerial image of a highway interchange.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Delta Blue is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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