Lucidity work

Data Bank

Data Bank is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 15/03/2013

Logo & Branding
Two men wearing white and blue dress shirts stand in front of racks of servers in a data center. Both are looking directly at the camera. The man on the left is wearing a tie, while the man on the right has his arms crossed. A large logo with the letters "d" and "b" in black and blue overlays the image.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Data Bank is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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