Lucidity work
Creative Takeaways 2022 Upbeat video
Creative Takeaways 2022 Upbeat is a short motion piece built around an energetic visual treatment.
Services
Video
Working focus
The available material points to pace, colour and typographic movement as the core of the piece, keeping the delivery immediate and visually charged.
Summary
Creative Takeaways 2022 Upbeat is a short motion piece built around an energetic visual treatment.
Creative direction
The direction uses a lively, graphic approach: an abstract colour field, bold type and a sense of movement give the piece its upbeat character.
The work
The retained material records one video deliverable, presented here as a standalone moving-image study rather than a separate Work-wall card.
Services
- Video
Selected work
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