Lucidity work
Cool Ideas
Cool Ideas is a logo-led identity piece, centred on a distinctive visual signature for the name.
Services
Logo & Branding
Working focus
The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.
Summary
Cool Ideas is a logo-led identity piece, centred on a distinctive visual signature for the name.
Creative direction
The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.
The work
The work spans Cool Ideas 82 logo; Cool Ideas logo. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.
Services
- Logo & Branding
Selected work
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