Lucidity work

Centricity Strategy and Content

Centricity Strategy and Content is an exploratory digital project designed to test how an idea behaves on screen.

Published 09/10/2019

Prototypes
The image showcases the central logo of "Centricity" in white text with a blue and green icon. The dark background, interspersed with semi-transparent graphical elements and text, hints at a tech-focused strategy interface. Faint charts and workflow diagrams hint at systematic content behind the prominent logo.

Services

Prototypes

Working focus

The interactive direction uses the browser as a place to test the visual idea in motion, rather than reducing it to a static presentation.

Summary

Centricity Strategy and Content is an exploratory digital project designed to test how an idea behaves on screen.

Creative direction

The interactive direction uses the browser as a place to test the visual idea in motion, rather than reducing it to a static presentation.

The work

The work centres interactive prototyping, shaping the individual elements into one consistent experience.

Services

  • Prototypes

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