Lucidity work
Bayport Financial Services Project
A digital and brand-support programme for Bayport Financial Services, spanning web mock-ups, campaign assets and communication tools.
Services
Logo & Branding, Website
Working focus
The direction balances corporate clarity with the practical needs of development and marketing teams.
Summary
A digital and brand-support programme for Bayport Financial Services, spanning web mock-ups, campaign assets and communication tools.
Creative direction
The direction balances corporate clarity with the practical needs of development and marketing teams. Identity work, icons and campaign formats create a flexible kit that can move across channels without losing coherence.
The work
The work includes coded website mock-ups, a proposed corporate identity, Google banner advertising, extensive iconography and newsletter mock-ups.
Services
- Logo & Branding
- Website
Selected work
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