Lucidity work
Baobab
Baobab is a logo-led identity piece, centred on a distinctive visual signature for the name.
Services
Logo & Branding
Working focus
The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.
Summary
Baobab is a logo-led identity piece, centred on a distinctive visual signature for the name.
Creative direction
The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.
The work
The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.
Services
- Logo & Branding
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