Lucidity work

Avance Consulting Group

Avance Consulting Group brings a broader design system to its public-facing work, extending beyond the core logo & branding video website into the practical materials around it.

Published 18/07/2024

Logo & BrandingWebsiteVideo
Website homepage featuring "Avancé Consulting Group" logo, navigation menu with options like Home, About, Services, Solutions, Why Us, Careers, and Get in Touch. Central text reads: "Driving Your Business Forward," highlighting digital transformation and precision. Blue background with abstract design.

Services

Logo & Branding, Website, Video

Working focus

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

Summary

Avance Consulting Group brings a broader design system to its public-facing work, extending beyond the core logo & branding video website into the practical materials around it.

Creative direction

The direction connects the visual language with the working formats around it, giving the project enough structure to remain clear across different moments of use.

The work

The work covered Early working sessions recorded two wordmark directions being favoured over adding a separate symbol. The client was expected to provide website copy in its own words, while confirmation of the Wix/LegalZoom domain-transfer route was a dependency before hosting, DNS and email cutover. This records an early decision and a delivery dependency; it does not confirm the final identity choice or a completed migration. . Needs confirmation.

Services

  • Logo & Branding
  • Video
  • Website

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