Lucidity work
Art Aid
Art Aid brings identity and website material into one clear public-facing expression.
Services
Logo & Branding, Website
Working focus
The visual work starts with a recognisable identity, then carries its colour, type and imagery into a digital setting so the two pieces feel connected.
Summary
Art Aid brings identity and website material into one clear public-facing expression.
Creative direction
The identity establishes a distinctive visual signature, while the website gives that language room to work across a fuller public experience. The emphasis is on coherence: the mark, colour and image treatment should read as parts of one visual world.
The work
The retained project material records two deliverables: the Art Aid Africa logo and the Art Aid website. They remain together in this post as related parts of the same body of work.
Services
- Logo & Branding
- Website
Selected work
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