Lucidity work

Amour Design

Amour Design is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 15/09/2014

Logo & Branding
A flowing white couture dress cascades down a light blue patterned wall with intricate white frame detailing. Overlaid in the center is a decorative red emblem featuring an ornate letter "A". Below this emblem, the text reads "Amour Design" with "couturé dressmaker" in smaller type beneath.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Amour Design is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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