Lucidity work
African Mining Machines
African Mining Machines brings identity and website design together in a connected public-facing presence.
Services
Logo & Branding, Website
Working focus
The direction starts with a visual signature and gives it a practical home online.
Summary
African Mining Machines brings identity and website design together in a connected public-facing presence.
Creative direction
The direction starts with a visual signature and gives it a practical home online. The mark, typography, hierarchy and interface are considered as parts of the same experience, so recognition can survive the move from first impression to deeper exploration.
The work
The work spans African Mining Machines logo; African Mining Machines website. Together, these pieces give the project room to appear in the formats where its visual language can do its clearest work.
Services
- Logo & Branding
- Website
Selected work
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