Lucidity work

Africa Network

Africa Network is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 15/01/2013

Logo & Branding
A silhouetted satellite dish at dusk serves as the background. In the foreground, an abstract map of Africa composed of colorful, interconnected polygons is central. The words "Africa Network" are written in white, with "Africa" on the left and "Network" on the right of the map.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

Africa Network is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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