Lucidity work

AD Owl

AD Owl is a logo-led identity piece, centred on a distinctive visual signature for the name.

Published 07/07/2016

Logo & Branding
A busy marketplace with numerous stalls and people seen from above. The scene is slightly blurred and overlaid with a transparent dark layer. At the center of the image, there's a logo of an owl's head and the text "AD OWL" displayed in white capital letters within a rectangular border.

Services

Logo & Branding

Working focus

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

Summary

AD Owl is a logo-led identity piece, centred on a distinctive visual signature for the name.

Creative direction

The direction treats the mark as compact visual architecture: a small, deliberate system of shape, proportion and character that can make a name feel settled, recognisable and ready to travel.

The work

The work concentrates on the identity itself, shaping a visual signature that can hold the name with confidence wherever it appears.

Services

  • Logo & Branding

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